Privacy policy
Privacy Policy
Last updated: July 2026
Thank you for shopping with YuMi.
This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, place an order, contact us, or interact with our ads, emails, WhatsApp messages, or social media pages.
By using our website, you agree to this Privacy Policy.
Information We Collect:
When you visit our website or place an order, we may collect the following information:
Name
Email address
Phone number
Shipping address
Billing details, where applicable
Order details
Payment method details, where applicable
Communication details when you contact us
Website browsing activity, such as pages viewed, products viewed, cart activity, and device/browser information
We do not intentionally collect sensitive personal information.
How We Use Your Information:
We use your information to:
Process and deliver your orders
Confirm orders through phone or WhatsApp
Provide customer support
Handle exchanges, returns, complaints, or order issues
Send order updates and important service messages
Improve our website, products, customer experience, and marketing
Send promotional messages, offers, newsletters, or sale updates where allowed
Show relevant ads on platforms such as Google, Facebook, Instagram, TikTok, or other advertising platforms
Prevent fraud, misuse, or suspicious activity
Comply with legal, tax, accounting, or business requirements
Sharing Your Information:
We may share your information with trusted service providers who help us run our business, including:
Shopify and website service providers
Courier and delivery companies
Payment service providers
Email, SMS, WhatsApp, and customer support tools
Marketing and advertising platforms
Analytics and tracking service providers
Professional advisers, if required
Government, legal, or regulatory authorities, if required by law
We do not sell customer personal information.
Marketing Communications:
We may use your email address, phone number, WhatsApp number, or browsing activity to send you offers, updates, reminders, and promotional messages.
You can opt out of marketing emails by using the unsubscribe link in our emails.
You can opt out of WhatsApp, SMS, or other marketing messages by contacting us and asking to be removed from marketing communication.
Even if you opt out of marketing, we may still contact you for order confirmation, delivery updates, exchange/return issues, or other important service-related matters.
Cookies and Tracking:
Our website may use cookies and similar tracking technologies to improve your shopping experience, remember your preferences, analyze website traffic, measure ad performance, and show relevant ads.
These technologies may be used by YuMi, Shopify, Google, Meta/Facebook/Instagram, TikTok, or other service providers.
You can control or disable cookies through your browser settings. However, some website features may not work properly if cookies are disabled.
Data Security:
We take reasonable steps to protect your information from unauthorized access, loss, misuse, or disclosure.
However, no website, internet transmission, or electronic storage method is completely secure. We cannot guarantee absolute security of your information.
Data Retention:
We keep customer information for as long as needed to process orders, provide customer support, manage returns/exchanges, maintain business records, comply with legal or tax requirements, prevent fraud, and improve our services.
When information is no longer required, we may delete, anonymize, or securely store it according to business and legal requirements.
Your Rights:
You may contact us to request:
Access to your personal information
Correction of incorrect information
Removal from marketing communication
Deletion of your information, where applicable and possible
Information about how your data is used
Some information may need to be kept for order records, tax, legal, accounting, fraud prevention, or business purposes.
Children’s Privacy:
YuMi sells children’s clothing, but our website is intended to be used by adults, parents, guardians, or customers who are legally able to place orders.
We do not knowingly collect personal information directly from children.
Third-Party Links:
Our website may contain links to third-party websites, social media platforms, or services. We are not responsible for the privacy practices, content, or policies of those third-party websites.
Changes to This Privacy Policy:
We may update this Privacy Policy from time to time. Any updated version will be posted on this page with a revised “Last updated” date.
Contact Us:
If you have any questions about this Privacy Policy or want to request changes related to your personal information, please contact us:
Email: info@yumi.pk
WhatsApp: 0322 599 4646